The challenge

WPT Amsterdam Open draws 30,000 passionate fans across multiple sessions, but traditional production crews could only ever capture a fraction of the atmosphere. The marketing team needed a scalable way to turn thousands of individual fan moments into one unified story.

How our solution helped

Social House created a branded WPT house and activated fans through QR codes on venue screens, in-app integration, and stadium announcements. A Bull padel racket giveaway drove participation, and the content streamed in continuously throughout the event.

Key success factors

In-app integration reached fans within the WPT ecosystem

Racket giveaway boosted uploads across all age groups

AI tagging made 3,000+ assets instantly searchable

UGC-first aftermovie gave sponsors content no production crew could replicate

The result

The UGC-powered aftermovie spread organically across social media, generating significant earned media value. Sponsors embraced the authentic fan perspective, and WPT Amsterdam Open is now a benchmark for audience-driven content at sports events.