User-generated content (UGC) is content created by your audience instead of your brand. This includes photos, videos, and stories captured by visitors, fans, or customers during an event, festival, or brand experience.

Because UGC is created from a first-person perspective, it feels more authentic, spontaneous, and relatable than traditional branded content. It shows what your event or brand looks like through the eyes of the people who are actually there.

With Social House, UGC is collected in one place and transformed into usable brand content. Ready to share, edit, and repurpose across your channels.

In short, a Smart Asset Manager (SAM) transforms raw content into organized, searchable, and usable brand assets, without manual work. It not only stores files, but automatically understands, organizes, and activates content using AI, at scale. Social House is a Smart Asset Manager built specifically for user-generated content (UGC).

A House is your festival, event, or brand’s upload page within Social House (app or web). It’s where people upload and share their content. Every House connects to SAM, where content is stored, managed, edited, and exported.

No. Downloading the Social House app is not required to upload content. When someone opens an upload link or scans a QR code:

• If they don’t have the Social House app, they are automatically redirected to a browser-based upload page

• If they already have the Social House app, the upload page opens directly in the app

This approach removes barriers for your audience. Because we know downloading an app can feel like an obstacle in the moment.

That said, the Social House app is recommended for the best experience. It’s specifically designed to handle larger uploads and multiple files more smoothly, making it ideal for creators, team members, or anyone uploading a lot of content.

For an overview of our plans please check our Pricing page.

No. Social House is not a social media platform. There are no public profiles, feeds, likes, or followers. Instead, Social House is a Smart Asset Manager (SAM) designed to help brands, festivals, and events collect, store, analyze, and create user-generated content (UGC), all from one place.

No, users cannot see from another person who uploaded what.

Authenticity starts with where the content comes from. All content in Social House is uploaded directly by real people; visitors, creators, or team members share their vision through a dedicated upload page.

There’s no scraping from social media, no stock content, and no automated generation. Every photo or video reflects a real moment, captured on-site, from the perspective of someone who was actually there. In addition:

• Uploads are linked to a specific event, brand, or campaign

• Content is collected in real time or shortly after it’s created

• Brands curate and approve what they use; nothing is published automatically

This process ensures the content stays genuine, contextual, and true to the experience it represents.

Yes. All content uploaded to Social House is stored in a secure, access-controlled environment. Only people with the right permissions can view, manage, or download content. Uploaders can submit content, while access and usage rights are fully controlled by you within your Social House account. In addition:

• Content is uploaded directly to your House, not to public platforms

• Assets are not shared or published automatically

• Your content remains yours and stays private unless you decide otherwise

This ensures your content is protected, organized, and available only to the people you want.