The challenge

Westwood Festival’s biggest strength is also its biggest content challenge: three stages, three different vibes, and thousands of visitors all having a unique experience on the same day. From the disco rock crowd to the techno faithful, no single camera man or production crew could capture all of it. 

How our solution helped

Building on 2023, Social House set up a custom-branded Westwood house with QR codes across the venue. Pre-event social media activation drove higher participation than the year before, with visitors uploading via app or web.

Key success factors

QR codes placed across all festival zones

Pre-event social media activation drove early participation

Upload via app or web, no barriers

Professional editors blended all perspectives into one cohesive aftermovie

The result

Westwood 2024 proved the first year wasn’t a one-off. With a returning community and a sharper activation, content collection was richer than ever. For Westwood, Social House has become less of a tool and more of a tradition.