Westwood Festival 2024

Capture the Beat, create the Memory: Westwood Festival 2024 viewed through the lens of all visitors

About the project

Transforming moments into memories

Westwood Festival, held annually in Scheveningen, The Hague, is known for its eclectic mix of musical genres that cater to diverse audiences. Each of the three stages has a unique theme, ranging from 70’s disco rock to 90’s RnB, classic techno and timeless house music, so there is something for everyone.

This year’s festival drew thousands of visitors, attracted by big names such as Roxy Dekker, Big2 and De Tijdmachine. This was the second successful collaboration with Westwood, highlighting an ongoing partnership that both parties are eager to maintain.

Challenge

With such a diverse program and audience, Westwood Festival faced the challenge of capturing the vibrant atmosphere and diverse experiences of visitors on different stages. They needed a way to collect a wide range of content that could reflect the unique vibe of each music genre and stage performance.

Collecting authentic content

Social House provided the ideal platform for Westwood Festival to harness the power of user-generated content (UGC). Our platform allowed festival organizers to create a dynamic, participatory experience for visitors by encouraging them to capture and share their moments from the festival directly through the app.

How did it work?

The implementation of Social House at Westwood festival was a resounding success:

UGC Collection: Social House set up a custom “House” for the festival, tailored to the festival-specific theme and mood. Festival goers were asked to upload their clips and photos via the Social House app, facilitated by strategically placed posters with QR codes around the event venue. In addition to the app, there was a web-based environment for visitors to upload. This made it easy to share the house on all social media platforms of the event.
Activation: Westwood effectively communicated their dedicated page through their social media channels, encouraging more attendees to participate and share their experiences.
Epic aftermovie: The collected clips and images were curated by Social House’s team of professional editors, who transformed the raw footage into an epic aftermovie that summed up the essence of Westwood Festival 2024.

Butchie Marshall, owner of the Westwood:

”Social House is a great platform that we have now used for the 2nd time at our festival. Everyone loves sharing their videos and they turned this user-generated content into an epic aftermovie. We love working together.”