June 24, 2024
In short about the impact
The challenge
Westwood Festival’s biggest strength is also its biggest content challenge: three stages, three different vibes, and thousands of visitors all having a unique experience on the same day. From the disco rock crowd to the techno faithful, no single camera man or production crew could capture all of it.
How our solution helped
Building on 2023, Social House set up a custom-branded Westwood house with QR codes across the venue. Pre-event social media activation drove higher participation than the year before, with visitors uploading via app or web.
”Social House is a great platform that we have now used for the 2nd time at our festival. Everyone loves sharing their videos and they turned this user-generated content into an epic aftermovie. We love working together.
Butchie MarshallOwner Westwood Festival
Key success factors
QR codes placed across all festival zones
Pre-event social media activation drove early participation
Upload via app or web, no barriers
Professional editors blended all perspectives into one cohesive aftermovie
The result
Westwood 2024 proved the first year wasn’t a one-off. With a returning community and a sharper activation, content collection was richer than ever. For Westwood, Social House has become less of a tool and more of a tradition.
Westwood Festival is an annual urban music festival held at the Bosjes van Poot location in Scheveningen, The Hague. Now in its second year of partnership with Social House, the festival brings together thousands of music lovers across three themed stages.
Country
The Netherlands
Company type
Music Festival
X
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