The challenge

Three stages, multiple genres, 3,500 people, all chasing their own perfect moment. A traditional film crew could only ever tell part of that story. Westwood wanted to capture the festival through the eyes of the people who actually lived it.

How our solution helped

A branded Westwood house was activated via QR codes across the festival. Scan, upload, done. Within hours, content flooded in from every stage, crowd shots, singalongs, and even exclusive BTS footage from De Jeugd van Tegenwoordig. All of it instantly organized and ready to use.

Key success factors

Zero app downloads needed, just scan and upload

De Jeugd van Tegenwoordig’s BTS footage added content money can’t buy

AI tagging sorted 2,500+ assets by stage, artist and moment type

The aftermovie spread the festival’s reach well beyond Scheveningen

The result

The UGC-powered aftermovie captured three stages and thousands of personal moments in a way no single camera operator could. It spread organically across social media, extending Westwood’s reach far beyond The Hague. The message was clear: their audience is their best production team.