The challenge

Celebrating 210 years of history is no small occasion. With a full lustrum program and 2,000+ active members all experiencing it differently, Vindicat needed a way to capture the full breadth of the celebration, authentically, and at scale.

How our solution helped

Social House created a dedicated, Vindicat-branded house as the content hub for the entire lustrum. Members uploaded directly from their phones via QR codes and shareable links distributed across events. Every upload arrived instantly organized and ready to edit. A Social House editor crafted the highlights into one cohesive aftermovie that captured the pride, energy, and history of the occasion.

Key success factors

Mobile upload flow meant all 2,000+ members could contribute with ease

One platform hub covered the full lustrum program

AI tagging organized all assets and made searching effortless

The aftermovie became a lasting piece of Vindicat’s 210-year history

The result

25,000 views and 1,000+ likes, entirely organic. The aftermovie resonated deeply with members, alumni, and the wider Groningen community, bringing Vindicat’s 210th anniversary to life long after the celebrations ended.