Lustrum Ski Trip Minerva
March 24, 2024
In short about the impact
500+ UGC pieces collected with 1,250 members
Every perspective captured
40% of members actively contributed content
Delivered a professional aftermovie without a film crew
The challenge
How our solution helped
A branded Minerva house was activated via a simple QR code shared before and during the trip. Students uploaded directly from their phones, no friction. Content poured in from every corner: powder runs, gondola rides, late nights, and behind-the-scenes moments a traditional crew would never have captured. By the time the buses headed home, the library was ready to edit.
”When we saw the final result, we were very impressed with how Social House transformed all the raw footage our members submitted into something truly special.
Ski CommitteeLustrum Minerva
Key success factors
Simple mobile upload meant everyone could contribute
Content came from across the full group
AI tagging organized 500+ assets by day, activity and location
The aftermovie became a lasting piece of Minerva’s 42nd anniversary history
The result
Every member who uploaded became a co-author of Minerva’s anniversary story. The result was more than an aftermovie, it was a collective memory, delivered without the cost or complexity of a traditional production.
Minerva is one of the Netherlands’ oldest and most prestigious student associations, based in Leiden. On the occasion of its 42nd lustrum, the association organized a ski trip to Alpe d’Huez, France, bringing together 1,250 members for an unforgettable adventure.
Country
The Netherlands
Company type
Student Association
X
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