Lustrum Minerva 210 Years
June, 2023
In short about the impact
UGC collected across 10+ events
Members, students, and alumni all contributed
One cohesive aftermovie produced across dozens of themed events
Zero professional cameras needed
The challenge
A 210th anniversary spans two weeks, dozens of events, and a lifetime of memories. From Royal Ascot to the gala, every event had its own story. The challenge: capturing all of it without losing the intimacy that makes Minerva special.
How our solution helped
A single Lustrum house, branded around ‘Van een Leien Dakje’, served as the content hub for the full two weeks. QR codes and links were shared across all events, and the committee promoted participation through Minerva’s own channels. Every upload arrived organized and ready to edit.
”We wanted the aftermovie to feel like something every member, whether they graduated last year or twenty years ago, could watch and feel genuinely moved by. Social House made that possible. Handing over the content was effortless, and what came back exceeded everything we hoped for. This is how Minerva memories should be made.
Lustrum CommitteeMinerva
Key success factors
One platform hub covered all 10+ events
Theme-specific tagging helped editors distinguish between events
Committee promotion drove strong participation across every event
The aftermovie will serve as a memory of Minerva’s 210th anniversary
The result
For an association with 210 years of history, preserving the 42nd Lustrum was a responsibility. Social House gave every attendee a way to become part of it. The result was a memory made by the community, for the community.
Minerva is one of the oldest and most prestigious student associations in the Netherlands, founded in Leiden in 1814. The 42nd Lustrum, themed ‘Van een Leien Dakje,’ marked the association’s 210th anniversary with two weeks of events welcoming current members and alumni from across generations.
Country
The Netherlands
Company type
Student Association
X
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