Lustrum Minerva 210 Years

A new way to meet Minerva’s greatest moments – made by their members

About the project

Capturing unique moments

Minerva, a prestigious student association in Leiden, celebrated its 210th anniversary with the 42nd Lustrum titled ‘Van een Leien Dakje.’ This two-week extravaganza included themed events ranging from opening and closing parties, Royal Ascot, Friends from the Past Day, Family Day, to a gala, and more, attracting students and alumni to relive and create new memories.

Challenge

With a rich schedule and diverse themes, capturing the essence of each event posed a significant challenge. The Lustrum committee wanted to ensure that all attendees could contribute their perspectives and that these memories were preserved in a format that truly reflected the spirit of the celebration.

Solution

Social House was chosen again for its proven capability in capturing and transforming user-generated content (UGC) into compelling narratives. Our platform enabled every attendee to upload their photos and videos, capturing their unique experiences of the festivities.

How did it work?

UGC Collection: A custom ‘House’ was set up for the entire Lustrum week, tailored to the specific themes. Attendees uploaded their content via the Social House app, encouraged by QR codes and links shared across the event.
Social Media Integration: The Lustrum committee effectively promoted the Social House platform through various channels, ensuring high participation rates among attendees.
Aftermovie Production: Over 400 unique moments were collected and curated by Social House’s team of professional editors, who crafted a timeless aftermovie that encapsulated the vibrancy and emotion of the two-week celebration.

Final words

The collaboration with Minerva’s 42nd Lustrum was a resounding success, demonstrating Social House’s effectiveness in enhancing event experiences through user participation and professional content curation. This use case underscores our platform’s value in creating lasting memories that resonate with all participants, ensuring that the spirit of Minerva’s celebration will be remembered and revisited for years to come.