The challenge

Every previous Lorre aftermovie was shot by a single professional videographer. The organizers wanted to flip that. They needed a way to collect authentic, crowd-level content at scale without sacrificing visual quality.

How our solution helped

A custom Lorre house was set up in the platform, activated via QR codes across the venue and shareable links via WhatsApp and social media. To add production value, Social House connected the festival with Ashley, a professional drone videographer, whose aerial shots complemented the raw fan footage. Both streams landed in one place, ready to edit.

Key success factors

QR codes across all festival zones activated visitors from every corner of the grounds

Web-based upload alongside the app meant zero barriers to participation

Professional drone footage elevated quality without replacing the authentic fan perspective

Single platform managed both UGC and pro content seamlessly

The result

By combining 300+ fan uploads with professional aerial footage, Lorre produced an aftermovie that was both visually compelling and genuinely authentic. Attendees who contributed were far more likely to share the final cut, turning the aftermovie into a community moment in itself.