October, 2024
In short about the impact
The challenge
The best way to prove what Social House can do is to show it. No official partnership, no backstage access, no budget for sponsored placement. Just our platform, our creators, and one question: how much could we capture if we really went for it?
How our solution helped
30 creators. 30 events. 4 days. Every clip flowed into one shared house in real time, automatically tagged and organized as it arrived. Participation spread organically through social media and direct community engagement, no paid activation needed.
”ADE was our proof of concept at scale. Give us a community and a platform, and we'll tell the story better than anyone.
David SlagerFounder Social House
Key success factors
30 creators across 30 events meant nothing went uncaptured
Real-time content aggregation kept the library growing live throughout the festival
Community-driven participation created a snowball effect
AI tagging organized content by day, location, and moment type, making searching fast and efficient
The result
2,600+ pieces of content, one compelling aftermovie, zero official access. ADE proved that Social House works anywhere, at any scale. The campaign drove app growth and opened conversations with festival organizers who saw exactly what their own event could look like.
ADE (Amsterdam Dance Event) is one of the world’s leading electronic music festivals, attracting 400,000+ visitors across hundreds of Amsterdam events each October. This was an independent Social House campaign, not an official ADE partnership.
Country
The Netherlands
Company type
Music Festival
X
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