Amsterdam Dance Event (ADE) 2024 became an unexpected playground for Social House, where we embarked on a guerrilla marketing campaign to demonstrate the power of our platform. Without an official collaboration with ADE, we managed to capture the essence of the festival through the eyes of our and ADE’s creative community.
ADE 2024
We live in the eternal now – because that’s all there is
About the project
Capturing unique moments
Project Execution
Over the course of four days, our team, along with 30 dedicated Social House creators, attended a total of 30 events across the festival. This immersive experience allowed us to collect over 2,600 pieces of user-generated content (UGC), transforming them into an epic aftermovie that showcases the vibrancy and energy of ADE.
Challenges and Solutions
Operating without an official partnership meant we had to rely solely on the initiative and engagement of our creators and the broader festival-going public.
We implemented a guerrilla marketing strategy by encouraging widespread participation through social media prompts and direct interactions, leveraging our community’s presence at various events.
Impact & Results
The UGC collected provided a multi-perspective view of ADE, highlighting not just the big moments but also the unique, personal experiences of attendees. The aftermovie serves as a testament to the collective memory of the festival, offering a dynamic and engaging recap that resonates with viewers and promotes a deeper connection with the Social House brand.
- Over 2,600 videos and images were collected and curated into a stunning aftermovie.
- Significant increase in app downloads and user engagement during and after ADE.
- Enhanced brand visibility and recognition in the electronic music festival community.
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