The challenge

Forze Hydrogen Racing isn’t just a motorsport team, it’s a statement. When they took to the TT Assen Circuit, they needed their content to match that ambition: dynamic, authentic, and compelling enough to resonate with both passionate motorsport fans and the sponsors investing in their mission. A polished but lifeless corporate video wasn’t going to cut it. They needed something that felt as alive as the team itself.

How our solution helped

Social House created a dedicated, Forze-branded house within the platform and activated the entire team; engineers, drivers, crew members, and supporters, to capture the weekend from their own unique vantage points. Content poured in from the garage, the pit lane, the grandstands, and the podium: raw, unfiltered moments that no external production crew would ever have been allowed to film. All 750+ assets were automatically organized and tagged, giving the editorial team everything they needed to craft a recap that felt genuinely from the inside out.

Key success factors

Content came from every corner of the event, including areas off-limits to external crews

Branding-matched house gave sponsors a polished, professional content environment that reflected Forze’s identity

750+ assets across three days provided editors with enough material to tell a story

AI tagging organized content by day, location, and moment type, making searching fast and efficient

The result

The aftermovie did exactly what Forze needed it to do: it brought the race weekend to life in a way that felt authentic, exciting, and deeply human. For fans, it was a window into a team they admire. For sponsors, it was proof of a vibrant, innovative culture worth backing. For Forze themselves, it was a content asset that continued to work long after the checkered flag, shared across social media, used in sponsorship decks, and held up as a benchmark for how they tell their story going forward.