Forze Hydrogen Racing

How Forze Hydrogen Racing turned 750+ pieces of UGC into a lasting memory for fans and sponsors

April 12, 2025

In short about the impact

750+ clips collected across three race days
Exclusive BTS footage captured from within the team
Aftermovie became a key asset for sponsors
60% reduction in content production costs

The challenge

When Forze took to TT Assen, they needed content as dynamic as their mission, something that resonated with fans and sponsors alike. A polished corporate video wasn’t going to cut it.

How our solution helped

Social House activated the entire Forze team, engineers, drivers, crew and supporters, to capture the weekend from their own vantage points. Content poured in from the garage, pit lane and podium: moments no external crew would ever access. All 750+ assets were automatically organized and ready to edit.

”It was great working with the team of Social House! They delivered an awesome after-movie and I'm already looking forward to collaborating again in the near future.

Lucas BraxhoofdenOperations Manager, Forze Hydrogen Racing

Key success factors

Content captured from areas off-limits to external crews

Branded house gave sponsors a polished, professional environment

750+ assets gave editors a rich, layered story to work wit

AI tagging organized everything by day, location and moment type

The result

The aftermovie brought the race weekend to life in a way no external crew could replicate. For fans, a window into the team. For sponsors, proof of a culture worth backing. For Forze, a content asset that kept working long after the checkered flag.

Shot by the crowd
750+ Videos collected
2 Days of racing
3k+ Views on socials
Forze Hydrogen Racing

Forze Hydrogen Racing is a student-run motorsport team from Delft University of Technology, racing hydrogen fuel cell-powered cars at world-class venues including the iconic TT Assen Circuit.

Country
The Netherlands

Company type
Sports Team / Racing

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